BIO
know
Get to
me.
Hi, I’m Deon Smith, a communications strategist and visual designer who helps organizations bring clarity to business priorities and communicate more effectively. I build enterprise-wide communication systems that connect messages, channels, content, and design so that internal stakeholders can find and understand the information they need.
For more than a decade, I’ve worked across employee, executive, HR, and change communications at organizations ranging from small and midsize businesses to Fortune 500 companies including Becton, Dickinson and Company (BD), WM, CBRE, Opendoor, and US Foods.
I combine strategic counsel with hands-on creative execution, helping leaders clarify what needs to be communicated and how to reach audiences across office, frontline, hybrid, and remote work environments. From setting the communication strategy to developing the content that brings the strategy to life, I bring the judgment and range to turn business priorities into communications that help people understand what matters and what to do next.
Let's chat!
10
+
years of experience connecting communications strategy with creative execution.
116
k
employees supported through HR communications across CBRE’s global workforce.
125
k
$
annual savings from bringing creative work in-house at BD and eliminating external creative costs.
CAPABILITIES
Where I bring
value.
Communications Strategy & Planning
Connect business priorities with audiences by developing clear communication plans and content that keeps people informed, aligned, and ready to act.
Executive & Leadership Communications
Shape leadership messages, presentations, and talking points that build understanding and help leaders communicate in ways that resonate with audiences.
Employee Communications & Change Enablement
Help employees understand business priorities, navigate change, and put new knowledge into practice through clear communications, learning content, and enablement resources.
Digital Workplace & Channel Governance
Build intranets and communications channels that make information easier to find and use, with clear ownership and standards that keep content up-to-date.
Brand & Visual Storytelling
Create consistent communications identities and translate business priorities into engaging presentations, campaigns, videos, and visual content.
Engagement & Experiences
Bring culture and business priorities to life through town halls, recognition programs, events, and campaigns that promote engagement.
MY IMPACT
Strategy brought to
life.
Behind every project is a challenge and a strategy for addressing it. These case studies show how I connect organizational priorities with audience needs, then turn that strategy into communications that help people understand, engage, and act.
A refresh of the Sales Enablement intranet brought teams, news, and essential...
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A shared design system brought consistency to employee communications across...
Redesigning onboarding for new hires and the team behind it.
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An integrated change communications approach helped U.S. commercial teams...
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A hybrid experience made the DAC's mission and members more visible across the...
