Breathing New Life into an Intranet Experience
Rebuilding an Employee Intranet with Clearer Navigation and Ownership
BACKGROUND
A title and escrow services company used its intranet to share company news, HR information, policies and frequently requested resources. Over time, the site became difficult to navigate and less reliable as a source of current information. Without clear content ownership, outdated pages remained in place. As employees struggled to find what they needed, they began looking elsewhere for updates.
THE CHALLENGE
The intranet’s dated design and unclear navigation made routine searches frustrating. Information was scattered across the site, and employees could not always tell whether a resource was still accurate. Refreshing the experience required more than a visual update. Years of neglected content had to be reviewed, the site needed a clearer structure, and a governance strategy had to be established.
THE OBJECTIVE
To make the intranet a dependable destination for employee information by improving navigation, updating content and establishing clear ownership for ongoing maintenance.
STRATEGIC APPROACH
The work began with a site audit to identify outdated material, structural issues and gaps in the employee experience. Those findings informed a redesign that aligned the intranet with the company’s visual identity and organized information around common employee needs. Navigation was simplified with clearly labeled areas for HR resources, company news and policies. Quick links brought frequently requested tools and information closer to the home page.
A dedicated content owner and regular update process were established to keep the refreshed site current after launch. The intranet was then reintroduced to employees as a central place to find reliable information.
Your work is great! You're definitely doing what you are GREAT at..."
Lori F. | Head of Human Resources
DELIVERABLES
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Audit of existing intranet content and structure
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Refreshed intranet design aligned with the company’s brand
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Simplified navigation and clearly labeled content areas
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Quick links to commonly requested tools and resources
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Updated employee information and resources
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Defined content ownership and ongoing maintenance process
Led by MCA’s founder while serving in an in-house communications role.
RESULTING IMPROVEMENTS
Easier access to information: Clearer navigation helped employees locate news, policies, and other important resources.
More useful entry points: Quick links surfaced commonly requested tools and content.
More reliable content: The audit and updates removed outdated information from the employee experience.
Clearer accountability: Dedicated ownership gave the site a process for staying current.
Greater use: Intranet visits increased by 23% in the first three months after launch.
RESULTS & IMPACT
The refresh gave employees a clearer route to essential information and addressed the content issues that had weakened confidence in the site. Defined ownership also gave the organization a way to maintain the site as information changed. Visits increased by 23% during the first three months after launch, providing a measurable sign that more employees were using the refreshed intranet.