CASE STUDY
Building a Better Brand
From Mobile Massage to Corporate Wellness
Blessing Bodies is a mobile massage therapy service offering in-home massage services. While the company built a loyal customer base, the name and brand identity carried an undertone that limited its appeal to a broader market. As the business evolved, the founder recognized an opportunity to expand beyond individual clients and target corporate wellness programs, which offered greater scalability and sustainability.
With this strategic shift, the company underwent a rebrand and renamed the business to "Better Bodies", a name that conveyed inclusivity, professionalism, and a broader mission to enhance workplace well-being. However, while the rebrand signaled a new direction, the company’s website did not effectively support this transition. The online presence still reflected its B2C origins and failed to communicate the value of its corporate-focused services. Additionally, the company had recently received certification as a Minority-Owned Business through the National Minority Supplier Development Council (NMSDC), but this recognition was not prominently displayed or leveraged to attract corporate partnerships. To fully embrace this new chapter, a website refresh was necessary to align the digital experience with the company’s new business objectives.
Solution
The Transition to Better Bodies
The website refresh was approached with a multi-faceted strategy aimed at modernizing the brand, optimizing content, and improving credibility. Following the name change from Blessing Bodies to Better Bodies, the branding was updated to reflect a more polished and professional identity. A new logo, along with a refreshed brand identity and visual elements were designed to communicate trust and sophistication, while the color palette and typography were carefully selected to align with corporate aesthetics. High-quality images and graphics were incorporated to showcase workplace wellness in action, reinforcing Better Bodies' expertise in the corporate sector.
The content strategy underwent a significant transformation. Instead of emphasizing the personal benefits of massage therapy, the new website positioned Better Bodies as a key partner in corporate wellness programs. The messaging was refined to speak directly to corporate professionals and business leaders, highlighting how workplace massage services contribute to employee satisfaction, retention, and productivity. Testimonials were prominently displayed to provide social proof and establish credibility.
Another enhancement of the website refresh was the integration of Better Bodies’ NMSDC certification, providing corporate clients with a clear understanding of how this certification aligns with corporate diversity initiatives.
Better Bodies Website Assets
Insights
The website refresh successfully repositioned Better Bodies as a premier provider of corporate wellness solutions. By elevating the brand, and optimizing content for B2B engagement, the company is now set to attract corporate clients. The overhaul of its digital presence not only improved its credibility but also enhanced its ability to compete in the corporate wellness market.
With a strong foundation now in place, Better Bodies is poised for continued growth and success in the corporate sector. If you’re looking to elevate your brand’s online presence and attract the right audience, let’s connect to discuss how we can achieve similar results for your business.