OUR APPROACH TO EMPLOYEE-CENTRIC CONTENT

Creative Support for Teams Who Need Consistency, Clarity and Modern Design.

Newsletters built to move employees from awareness to action, with concise messaging, intuitive layout, and clear calls to engage with programs, resources, and leadership updates.

Clarity & Engagement

Branded newsletters that delivered timely updates in a consistent, easy‑to‑scan format reducing information overload and helping employees stay aligned on priorities.

Searchable, Evergreen Content

A blog post designed for long‑term value, providing employees with a trusted, easy‑to-find source of information that reinforced key messages beyond the initial announcement.

Leadership Voice, Simplified

A clear, concise executive message that translated high‑level strategy into employee‑friendly language helping leaders communicate with confidence and credibility.

Employee-Centered Clarity

A benefits communication that made complex information easy to understand, helping employees make informed decisions quickly and confidently.

Cohesive Campaign Identity

A suite of supporting assets that extended the campaign’s visual identity across multiple channels increasing recognition, reinforcing key messages, and improving overall reach.

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Clear Story, Confident Delivery

A concise, visually engaging pitch deck that distilled complex ideas into a clear narrative helping stakeholders quickly understand the value, vision, and next steps.

Inspiring Engagement

A presentation that introduced a new initiative with clarity and heart helping staff, volunteers, and partners understand the purpose, impact, and role they play in bringing it to life.

Clear Story, Confident Delivery

A concise, visually engaging pitch deck that distilled complex ideas into a clear narrative helping stakeholders quickly understand the value, vision, and next steps.

Bringing the Space to Life

A high‑impact overview that showcased the new facility’s purpose, features, and employee impact helping teams understand how the space supports operations and enhances the guest experience.

Clear Story, Confident Delivery

A concise, visually engaging pitch deck that distilled complex ideas into a clear narrative helping stakeholders quickly understand the value, vision, and next steps.

Clear Story, Confident Delivery

A concise, visually engaging pitch deck that distilled complex ideas into a clear narrative helping stakeholders quickly understand the value, vision, and next steps.

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Faster Adoption, Less Confusion

A short explainer video that breaks down what Salesforce is and why it matters helping employees understand the platform’s value and feel more confident adopting new workflows.

Culture & Clarity

A company overview that highlights IPA’s mission, services, and impact giving employees, partners, and new hires a clear understanding of who the organization is and what it stands for.

Awareness at a Glance

A bold, eye‑catching digital signage campaign that promoted America Recycles Day increasing awareness and encouraging employees to participate in sustainability efforts

Credibility Through Real Voices

A customer testimonial video that showcased real‑world results and reinforced scrubEx’s value.

Modernizing Communication

A clean, modern signage campaign that introduced digital business cards and explained their benefits helping employees understand the shift and adopt the new tool quickly.

Awareness & Participation

Digital signage that highlighted the WM Cares Grant program, making it easy for employees to understand eligibility and deadlines increasing visibility and participation.

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Scroll Stopping Visuals

A series of branded social media graphics designed to capture attention quickly and communicate key messages at a glance helping organizations boost engagement and strengthen their digital presence.

Clarity for External Stakeholders

A concise, easy‑to‑scan fact sheet that distilled WM’s key offerings, impact, and differentiators giving customers and partners a clear understanding of the organization at a glance.

Supporting Sales with Clarity

A detailed spec sheet that translated complex product features into clear, user‑friendly language helping customers quickly understand how the technology works and why it matters.

Turning an Idea Into a Movement

A crowdfunding campaign that combined clear messaging, compelling visuals, and a strong narrative helping PorchPals connect emotionally with supporters and communicate its mission effectively.

Professional, Portable Marketing

A trifold brochure that presented Ketoedge’s benefits, features, and differentiators in a clean, digestible format helping potential customers quickly understand the product’s value.

Credibility at a Glance

A one‑page asset that highlighted OS National’s value, differentiators, and expertise making it easier for audiences to see why the organization stands out.

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SUCCESS IN ACTION

Dive into the stories behind our allyships.

VOICES OF THE BUSINESS

Revitalizing an Enterprise Intranet to Support Commercial Excellence

How an Intranet Refresh Reconnected BD’s U.S. Commercial Region A functional intranet isn’t just a repository for documents and announcements. It’s a central hub that reflects how an organization works, makes critical information easy to find, and enables teams to operate more effectively. At one global healthcare company, the U.S. Commercial Region’s intranet presence had grown outdated and disjointed, creating friction for users trying to access resources across key commerc

3 min read

Driving Salesforce Excellence

How a Story Driven Training Approach Transformed a CRM Tool Into Daily Practice Following a period of heightened focus on Commercial Excellence, BD’s U.S. Region leadership identified inconsistent adoption of Salesforce, BDs customer relationship management (CRM) tool, across its Sales and Marketing teams. Executive leadership emphasized the need for all commercial associates to fully leverage the platform to improve visibility, collaboration, and performance tracking. This g

3 min read

A Better First Impression

How Internal Communications and Enablement Reshaped the New Hire Onboarding Journey BD’s onboarding experience for new U.S. sales associates relied heavily on manual processes that created inconsistency and inefficiency. Each onboarding journey began with a personal call from the onboarding manager, followed by a series of manually sent emails. While well intentioned, these communications were not brand compliant, visually outdated, and often included static attachments that

3 min read

Building a Better Brand

A Website Refresh: From Mobile Massage to Corporate Wellness Better Bodies (formerly known as Blessing Bodies) is a mobile massage therapy service offering in-home massage services. While the company built a loyal customer base, the name and brand identity carried an undertone that limited its appeal to a broader market. As the business evolved, the founder recognized an opportunity to expand beyond individual clients and target corporate wellness programs, which offered grea

2 min read

One Brand, One Voice at WM

An Internal Communication Brand Strategy WM, a leading provider of comprehensive waste management services, recognized the need to unify its internal messaging from a brand perspective to strengthen employee engagement and alignment. With a workforce spanning diverse roles and locations, the organization faced challenges in delivering consistent, cohesive communications. Messages delivered through newsletters, executive updates, presentations, digital signage, and other chann

4 min read

Learning is Essential at CBRE

116,000 Employees, 1 Mission CBRE, a global leader in real estate services, faced the challenge of ensuring its diverse workforce of 116,000 employees across the Americas, Asia, and Europe remained aligned with evolving regulatory requirements and workplace practices. This workforce spanned multiple time zones, cultures, and business priorities, making it critical yet complex to maintain engagement and compliance. The company mandated annual training to address essential

2 min read

Diversity in Action: Introducing the DAC

OS National's Bold Step Towards Inclusivity In 2020, as the world grappled with a heightened sense of awareness regarding social injustices, OS National recognized the urgent need to deepen its commitment to diversity, equity, and inclusion. They established the Diversity Advisory Council in the summer of 2020, but after months of the councils existence, it lacked clear leadership and direction, leaving it without an official launch or meaningful impact within the organizatio

2 min read

Breathing New Life into OSN’s Intranet Experience

Collaboration Reimagined on BluePoint OS National’s (an Opendoor subsidiary) intranet, BluePoint, had become a significant source of frustration for employees, creating challenges that impacted productivity and trust. Without clear ownership or governance, the platform was filled with outdated information, undermining its credibility as a reliable source of truth. Employees frequently struggled to locate essential resources, as the intranet’s clunky navigation and outdated de

2 min read

Expanding Market Reach Through Strategic Partnership Enablement

Launching scrubXchange with Healthcare Laundries IPA delivers advanced automation solutions that help hospitals manage healthcare linen and specialty uniforms with greater efficiency, compliance, and cost control. With more than 1,000 installations worldwide, IPA’s technology is trusted by leading health systems to streamline distribution, reduce infection risks, and improve staff satisfaction. When IPA prepared to launch scrubXchange, a next‑generation scrub dispensing syste

3 min read

Reimagining IPA's Council of Excellence Meeting

A Seamless Transition to a Virtual Experience The Council of Excellence, an annual event celebrating top sales performers and unveiling IPA’s latest innovations, faced an unprecedented challenge in 2020. Historically, this in-person event was renowned for its dynamic and lively atmosphere, bringing together sales professionals from across the globe to learn about new sales techniques, product features, services, and recognize top performers. However, this highly anticipated e

3 min read

Turning the Page at IPA

From Paper to Digital Excellence IPA’s sales process for its complex and premium suite of solutions was in urgent need of modernization. Sales representatives relied on cumbersome 3-ring binders filled with printed pitch decks to convey IPA’s value proposition. While functional, this approach highlighted significant challenges that hindered the effectiveness and professionalism of sales engagements: Inconsistency: With each sales rep responsible for printing their own materi

4 min read