BACKGROUND

Better Bodies, a mobile massage therapy business, had built a loyal base of individual customers through in-home services. As the business evolved, its founder saw an opportunity to expand into corporate wellness programs and shift their business model to target corporate client accounts.

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THE CHALLENGE

The website was difficult to navigate making it harder for visitors to find services and other essential information. Uncoordinated colors and inconsistent visual elements did not convey the calm, welcoming experience customers typically expect from a massage and wellness business. Without a cohesive brand, the site also struggled to make a strong first impression.

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Also, the business’s former name carried an association that could possibly limit its appeal to some prospective customers or corporate buyers. As the company expanded toward workplace wellness, its name, identity and website needed to feel more inclusive and speak clearly to the broader audience it hoped to reach.

 

THE OBJECTIVE

To create a more polished brand and website that retained the business’s wellness focus while clearly presenting its corporate services, credibility and value to prospective partners.

 

STRATEGIC APPROACH

The refresh began by aligning the visual identity with the company’s new name and broader audience. A new logo, color palette, typography and imagery gave the brand a more professional presence while showing workplace wellness in context.

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The website messaging shifted from the personal benefits of massage to the role mobile massage services could play in an employee wellness program. Content was reorganized to speak more directly to business leaders and make the corporate offering easier to understand.

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Testimonials were given greater visibility to build credibility, and the company’s minority-owned business certification was brought forward so prospective corporate clients could see it when assessing the business.

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“MCA refreshed our website in a way that feels true to Better Bodies. The site is clearer, more polished, and makes it easier for people to understand what we offer. We’re proud to share it.”

 

Jasmine H. | Owner

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DELIVERABLES​

• Website design refresh

• New logo and refreshed visual identity

• Updated color palette, typography and imagery

• Revised messaging for corporate wellness buyers

• More prominent placement of testimonials​