A Website Refresh: From Mobile Massage to Corporate Wellness Better Bodies (formerly known as Blessing Bodies) is a mobile massage therapy service offering in-home massage services. While the company built a loyal customer base, the name and brand identity carried an undertone that limited its appeal to a broader market. As the business evolved, the founder recognized an opportunity to expand beyond individual clients and target corporate wellness programs, which offered grea

Collaboration Reimagined on BluePoint OS National’s (an Opendoor subsidiary) intranet, BluePoint, had become a significant source of frustration for employees, creating challenges that impacted productivity and trust. Without clear ownership or governance, the platform was filled with outdated information, undermining its credibility as a reliable source of truth. Employees frequently struggled to locate essential resources, as the intranet’s clunky navigation and outdated de

From Paper to Digital Excellence IPA’s sales process for its complex and premium suite of solutions was in urgent need of modernization. Sales representatives relied on cumbersome 3-ring binders filled with printed pitch decks to convey IPA’s value proposition. While functional, this approach highlighted significant challenges that hindered the effectiveness and professionalism of sales engagements: Inconsistency: With each sales rep responsible for printing their own materi