How a Story Driven Training Approach Transformed a CRM Tool Into Daily Practice Following a period of heightened focus on Commercial Excellence, BD’s U.S. Region leadership identified inconsistent adoption of Salesforce, BDs customer relationship management (CRM) tool, across its Sales and Marketing teams. Executive leadership emphasized the need for all commercial associates to fully leverage the platform to improve visibility, collaboration, and performance tracking. This g

An Internal Communication Brand Strategy WM, a leading provider of comprehensive waste management services, recognized the need to unify its internal messaging from a brand perspective to strengthen employee engagement and alignment. With a workforce spanning diverse roles and locations, the organization faced challenges in delivering consistent, cohesive communications. Messages delivered through newsletters, executive updates, presentations, digital signage, and other chann

Launching scrubXchange with Healthcare Laundries IPA delivers advanced automation solutions that help hospitals manage healthcare linen and specialty uniforms with greater efficiency, compliance, and cost control. With more than 1,000 installations worldwide, IPA’s technology is trusted by leading health systems to streamline distribution, reduce infection risks, and improve staff satisfaction. When IPA prepared to launch scrubXchange, a next‑generation scrub dispensing syste