How a Story Driven Training Approach Transformed a CRM Tool Into Daily Practice Following a period of heightened focus on Commercial Excellence, BD’s U.S. Region leadership identified inconsistent adoption of Salesforce, BDs customer relationship management (CRM) tool, across its Sales and Marketing teams. Executive leadership emphasized the need for all commercial associates to fully leverage the platform to improve visibility, collaboration, and performance tracking. This g

How Internal Communications and Enablement Reshaped the New Hire Onboarding Journey BD’s onboarding experience for new U.S. sales associates relied heavily on manual processes that created inconsistency and inefficiency. Each onboarding journey began with a personal call from the onboarding manager, followed by a series of manually sent emails. While well intentioned, these communications were not brand compliant, visually outdated, and often included static attachments that

An Internal Communication Brand Strategy WM, a leading provider of comprehensive waste management services, recognized the need to unify its internal messaging from a brand perspective to strengthen employee engagement and alignment. With a workforce spanning diverse roles and locations, the organization faced challenges in delivering consistent, cohesive communications. Messages delivered through newsletters, executive updates, presentations, digital signage, and other chann

116,000 Employees, 1 Mission CBRE, a global leader in real estate services, faced the challenge of ensuring its diverse workforce of 116,000 employees across the Americas, Asia, and Europe remained aligned with evolving regulatory requirements and workplace practices. This workforce spanned multiple time zones, cultures, and business priorities, making it critical yet complex to maintain engagement and compliance.   ​ The company mandated annual training to address essential

OS National's Bold Step Towards Inclusivity In 2020, as the world grappled with a heightened sense of awareness regarding social injustices, OS National recognized the urgent need to deepen its commitment to diversity, equity, and inclusion. They established the Diversity Advisory Council in the summer of 2020, but after months of the councils existence, it lacked clear leadership and direction, leaving it without an official launch or meaningful impact within the organizatio

Collaboration Reimagined on BluePoint OS National’s (an Opendoor subsidiary) intranet, BluePoint, had become a significant source of frustration for employees, creating challenges that impacted productivity and trust. Without clear ownership or governance, the platform was filled with outdated information, undermining its credibility as a reliable source of truth. Employees frequently struggled to locate essential resources, as the intranet’s clunky navigation and outdated de

A Seamless Transition to a Virtual Experience The Council of Excellence, an annual event celebrating top sales performers and unveiling IPA’s latest innovations, faced an unprecedented challenge in 2020. Historically, this in-person event was renowned for its dynamic and lively atmosphere, bringing together sales professionals from across the globe to learn about new sales techniques, product features, services, and recognize top performers. However, this highly anticipated e