How an Intranet Refresh Reconnected BD’s U.S. Commercial Region A functional intranet isn’t just a repository for documents and announcements. It’s a central hub that reflects how an organization works, makes critical information easy to find, and enables teams to operate more effectively. At one global healthcare company, the U.S. Commercial Region’s intranet presence had grown outdated and disjointed, creating friction for users trying to access resources across key commerc

How a Story Driven Training Approach Transformed a CRM Tool Into Daily Practice Following a period of heightened focus on Commercial Excellence, BD’s U.S. Region leadership identified inconsistent adoption of Salesforce, BDs customer relationship management (CRM) tool, across its Sales and Marketing teams. Executive leadership emphasized the need for all commercial associates to fully leverage the platform to improve visibility, collaboration, and performance tracking. This g

A Seamless Transition to a Virtual Experience The Council of Excellence, an annual event celebrating top sales performers and unveiling IPA’s latest innovations, faced an unprecedented challenge in 2020. Historically, this in-person event was renowned for its dynamic and lively atmosphere, bringing together sales professionals from across the globe to learn about new sales techniques, product features, services, and recognize top performers. However, this highly anticipated e