How a Story Driven Training Approach Transformed a CRM Tool Into Daily Practice Following a period of heightened focus on Commercial Excellence, BD’s U.S. Region leadership identified inconsistent adoption of Salesforce, BDs customer relationship management (CRM) tool, across its Sales and Marketing teams. Executive leadership emphasized the need for all commercial associates to fully leverage the platform to improve visibility, collaboration, and performance tracking. This g

How Internal Communications and Enablement Reshaped the New Hire Onboarding Journey BD’s onboarding experience for new U.S. sales associates relied heavily on manual processes that created inconsistency and inefficiency. Each onboarding journey began with a personal call from the onboarding manager, followed by a series of manually sent emails. While well intentioned, these communications were not brand compliant, visually outdated, and often included static attachments that

Launching scrubXchange with Healthcare Laundries IPA delivers advanced automation solutions that help hospitals manage healthcare linen and specialty uniforms with greater efficiency, compliance, and cost control. With more than 1,000 installations worldwide, IPA’s technology is trusted by leading health systems to streamline distribution, reduce infection risks, and improve staff satisfaction. When IPA prepared to launch scrubXchange, a next‑generation scrub dispensing syste

From Paper to Digital Excellence IPA’s sales process for its complex and premium suite of solutions was in urgent need of modernization. Sales representatives relied on cumbersome 3-ring binders filled with printed pitch decks to convey IPA’s value proposition. While functional, this approach highlighted significant challenges that hindered the effectiveness and professionalism of sales engagements: Inconsistency: With each sales rep responsible for printing their own materi